Who We Are

BockleyInsight was founded in San Francisco by Mark Bockley in 1996.

Walker Bockley, principal, joined BockleyInsight in 2017 and has led the firm since 2019. He runs each project himself, from the research design to the report. He reads brands and products as systems of social meaning, and has lately turned the same reading on large language models. He studied anthropology, philosophy, and political science at Bard College.

Mark Bockley, founder and advisor, co-founded the San Francisco brand strategy firm Tattoo in 1991 and left in 1996 to start the practice that became BockleyInsight. Over the following two decades he shaped the approach the firm still works from and built client relationships that have lasted twenty years and more. Mark stepped away from day-to-day work in 2019.

Dr. Alan Hamilton holds a PhD in clinical psychology and has a background in archetypal psychology. He has collaborated with BockleyInsight for more than twenty years.